The Challenge
Transoplast, a leading player in B2B eCommerce, focuses on plastic storage and transport solutions. Transoplast’s ambition: to capture more market share and attract new customers in the Netherlands, Germany, France, and Belgium. With Meta Ads, a completely new platform for Transoplast, we focused on three main objectives:
- Revenue growth: Drive more conversions with Meta Ads, targeting direct revenue alongside brand awareness.
- Strong ROAS: Ensure every marketing euro delivers maximum returns.
- Reaching new customers: Use targeted ads not only to retarget visitors but also to engage new customers.
Curious about how we approached this? Read on to discover how our strategy delivered impressive results across multiple markets.
Our Approach
For Transoplast, we laid a complete foundation for successful Meta Ads. This included both technical preparations and the development of a data-driven strategy.
- Technical setup and data integration: Meta Ads was uncharted territory for Transoplast, so we started by setting up conversion events to measure valuable interaction moments. With this data, we continuously optimized the campaigns. We integrated the full product catalog and set up Dynamic Product Ads (DPA). This allowed us to effectively target both dynamic retargeting and cold audiences. The image showcases Transoplast’s dynamic product ads, immediately putting visitors in “buy mode.”
- Targeted audience building and segmentation: In B2B e-commerce, reaching the right audience is everything. We used available customer data (in line with privacy regulations) to optimize the algorithm for better performance. Additionally, we analyzed customer lists and built lookalike audiences tailored to each country. For the Netherlands, Germany, France, and Belgium, we developed unique targeting strategies that reflected local market dynamics and customer needs. This enabled us to reach the most relevant audiences per country and effectively scale campaigns for maximum returns.
- Creative optimization: To boost both brand awareness and conversions, we created a mix of static visuals, product videos, and DPAs (as seen in the image). Through A/B testing, we identified the best-performing formats and used these insights to continuously improve the campaigns. Which ad format do you think made the biggest impact for Transoplast?
- Budget management and optimization based on Lifetime Value (LTV): Our approach focused on the long-term value (LTV) of customers. For smaller clients, we aimed for a low CPA with a high ROAS, while for larger clients, we strategically accepted a higher CPA due to their higher LTV. This strategic budget management ensured increasingly profitable campaigns. With an average LTV of €275 per customer, this approach delivered sustainable results.
What Transoplast says about our collaboration
“New Sky is a company that proactively works on campaigns and communicates this clearly and transparently to us. We are very satisfied with the Google Ads campaign results for our webshops and corporate sites.”
⭐ ⭐ ⭐ ⭐ ⭐
— Erwin Nijenhuijs, sales at Transoplast
The Results
For Transoplast, we developed a Meta Ads strategy that delivers immediate results while laying a solid foundation for sustainable growth. Imagine: €36 per new B2B customer – not for a lead, but an actual customer with an average lifetime value (LTV) of €275. Impressive, right? In addition to boosting brand awareness and market share, the campaigns create ample opportunities to scale further into new markets and audiences. This is what’s possible with a smart Meta approach. Ready to achieve the same success?
- +463% ROAS: An impressive increase in Return on Ad Spend, proving that every euro invested yields maximum returns for this B2B eCommerce client.
- +629 purchases: A significant rise in purchases, confirming that our strategy not only generated traffic but also delivered real, valuable conversions.
- CPA of €36: Impressive considering the average customer has an LTV of €275 – making each new customer highly valuable.
- +€106k revenue in 80 days: Revenue increased substantially, driving conversion volume within a short timeframe and without unnecessary costs.
- +50.4k website visitors: A strong boost in website traffic, enhancing visibility and expanding the audience reach.
With these results, Transoplast has built a solid foundation for continued growth and expansion into new markets. This is just the beginning of a long-term success story.
⏰ Limited-time offer – No cure, no pay (until Dec 31)
Meta Ads Setup + Google Ads Repair & Optimization – 3/7 spots left.
👉🏼 Are you stuck in 2024, or will you use the insights from this client case to move forward in 2025?
No costs, no obligations, just results. This is your chance to outsource Meta & Google Ads risk-free. We’ll take your webshop to the next level – without paying for empty promises.
- Better results? We continue working together from February.
- No better results? One click, and you switch back to your old strategy.
*Careful: that rarely happens 😏
Does this sound familiar?
- You run a strong e-commerce brand (not dropshipping) with at least €10k in monthly revenue or more.
- Your webshop didn’t achieve the results you envisioned in 2024, and you want to start 2025 with campaigns that actually perform.
- You might have experience with “full-service marketing agencies” that seem to do it all but eventually hit their knowledge limits.
- You’re looking for a no cure, no pay collaboration where you only pay for profitable results.
- You invest at least €2500 per month in Google/Meta Ads and are open to scaling this budget with proven profit.
Why New Sky?
At New Sky, we look beyond just the campaigns. We align with your business goals and use our expertise to take your webshop to the next level. If you’re not making a profit with our ads, what’s the point of having us? Exactly – nothing at all. Thanks to our transparent approach – you see exactly what goes in and what comes out – so many webshops switch to us. We drive more revenue and save you valuable time. What sets us apart:
