The Challenge
Staxxer, a service provider specializing in international VAT registrations and filings, noticed that their Google Ads campaigns were not delivering the desired conversions. The cost per acquisition (CPA) was too high, and the number of conversions lagged behind. The goal was to generate more leads at lower costs. It was time for a strategic shift to give their campaign performance a significant boost.
Our Approach
For Staxxer, we chose an approach specifically aimed at maximizing results with minimal costs. We conducted a thorough analysis of the existing campaigns and took the following steps to improve performance:
- Targeted advertising: We refined the targeting and refocused on the most valuable audiences. This reduced waste and led to more relevant clicks from potential customers genuinely interested in Staxxer.nl’s services.
- Ad copy optimization: By testing different ad copies and call-to-actions, we increased the click-through rate (CTR). This ensured more people clicked through to the website and showed interest in the services.
- Efficiency improvements: We implemented advanced bidding strategies and optimized campaign settings to significantly lower the cost per acquisition (CPA). Every euro had to deliver more value.
What Staxxer says about our collaboration
“The collaboration with New Sky truly surprised us. We didn’t expect the results to be so quick and impressive. Their data-driven approach and continuous optimizations have ensured that we now receive far more relevant leads at much lower costs. This is exactly what we were looking for in a partnership.”
— Daan, Growth Marketer at Staxxer
The Results
Our strategic approach quickly paid off, delivering impressive improvements in key performance indicators:
- +879% conversions: An explosive increase in the number of conversions. We optimized the campaigns to generate eight times more leads for Staxxer.nl without increasing the budget.
- -61% CPA: A 61% reduction in cost per acquisition. This means we not only achieved more conversions but did so at significantly lower costs.
- +313% impressions: A 313% growth in impressions resulted in much greater visibility. More eyes on the ads mean more potential customers reached.
- +13% CTR: A 13% increase in click-through rate, demonstrating that our ad copy and audience segmentation aligned perfectly with user needs.
With these results, Staxxer.nl now has an online ad campaign that not only runs but truly performs. Our approach shows that smart optimization and targeted strategies make all the difference.
Why New Sky?
At New Sky, we look beyond just the campaigns. We align with your business goals and use our expertise to elevate your online marketing to the next level. What sets us apart:
