The Challenge
Spy-Fy, an innovative brand specializing in privacy and security products, wanted to take the next step in their growth. Their Google Ads campaigns in the Netherlands were already performing well, but there was a clear need to expand reach and revenue to other countries. The challenge was to reach more customers both locally and internationally, increase conversion rates, and simultaneously lower the cost per acquisition (CPA). The goal? Establish a strong international presence and achieve profitable growth in e-commerce.
Our Approach
For Spy-Fy, we developed a strategy that not only focused on improving existing campaigns but also on successfully launching international ads. Our approach consisted of:
- International targeting and localization: We tailored the campaigns to specific markets through detailed audience segmentation and localization of ad copy. This ensured higher relevance and better performance across different countries.
- Product feed optimization: By optimizing product feeds for Google Shopping, we ensured that the right products were shown to the right customers at the right times, both in the Netherlands and internationally.
- Efficient budget management: We implemented a balanced budget distribution between national and international campaigns, focusing on markets with the highest potential and the lowest cost per click (CPC).
What Spy-Fy says about our collaboration
“We really wanted to take our e-commerce platform to the next level, both in the Netherlands and beyond. New Sky helped us break through not only locally but also internationally. Their strategies and optimizations have led to significant revenue growth and lower acquisition costs. We clearly see the difference in our sales figures and can highly recommend New Sky to anyone.”
— Noud, owner of Spy-Fy
The Results
Our strategic and targeted approach quickly led to significant improvements in Spy-Fy’s e-commerce performance, both in the Netherlands and internationally:
- +387% international revenue growth: Through targeted international campaigns, we saw a significant increase in revenue from markets such as Germany, France, and the United Kingdom. This demonstrated that our strategy to enter international markets was highly effective.
- +245% increase in conversion rates: Optimized ads and product feeds led to a 245% rise in conversions. This meant not only more visitors to the site but also more purchases.
- -47% lower CPA: Thanks to continuous optimizations and refined targeting, we reduced the cost per acquisition by 47%, resulting in a higher return on ad spend.
- +71% higher ROI on remarketing campaigns: Through effective remarketing strategies, we successfully brought back visitors who had previously left the site without purchasing, leading to a higher return on investment.
Why New Sky?
At New Sky, we look beyond just the campaigns. We align with your business goals and leverage our expertise to elevate your online marketing to the next level. What sets us apart:
