The challenge
Skai-leer, a leading brand specializing in high-quality faux leather for various applications, wanted to strengthen its online presence and generate more sales through their webshop. While their existing Google Ads campaigns drove traffic, the return on investment and conversion rates were falling short of expectations. The challenge was to significantly increase revenue and conversions while optimizing the return on ad spend (ROAS). It was time for a strategic approach to fully unlock the potential of their campaigns.
Our approach
To achieve Skai-leer’s ambitious goals, we developed a data-driven strategy focused on increasing visibility and boosting conversions. Our approach included:
- Targeted audience segmentation: We redefined and optimized Skai-leer’s audience to reach potential customers more effectively. This involved refining keywords, adjusting ad copy, and implementing specific bidding strategies.
- Enhanced product ads: By optimizing product feeds for Google Shopping, we increased ad relevance, ensuring the right products were shown to the right customers at the right time.
- Smart budget management: With strategic budget allocation across top-performing campaigns, we not only controlled costs but also improved ROAS by focusing on campaigns with the highest conversion potential.</li
What Skai-leer Says About Our Partnership
“New Sky has helped us make a real impact with our online ads. Their strategic approach and focus on results have led to significant revenue growth and increased brand visibility. We never thought we could get this much out of our ads. Highly recommended for anyone looking to grow their e-commerce.”
— Jari, Owner of Skai-leer
The results
Our targeted strategy quickly led to significant improvements in Skai-leer’s e-commerce performance:
- +19% ROAS: An increase in return on ad spend, demonstrating that every euro invested in ads delivers more revenue.
- +271% Revenue: A remarkable 271% revenue boost, driven by a strong increase in conversions and better alignment of ads with customer purchase intent.
- +268% Conversions: By optimizing ads and enhancing the landing page experience, we achieved a 268% increase in conversions, resulting in higher sales volume without additional costs.
- +304% Impressions: A 304% increase in impressions led to greater product visibility, expanding reach and ultimately driving more sales.
Skai-leer now benefits from a robust and efficient online advertising campaign that fosters sustainable growth and elevates brand visibility in the market.
Why Choose New Sky?
At New Sky, we go beyond just running campaigns. We align with your business goals and use our expertise to elevate your online marketing. What sets us apart: