The Challenge
Skai-leer, a leading brand specializing in high-quality faux leather for various applications, wanted to strengthen its online presence and generate more sales through their webshop. Their existing Google Ads campaigns generated traffic, but the returns and conversion rates fell short of expectations. The challenge was to significantly increase revenue and conversions while optimizing the Return on Ad Spend (ROAS). It was time for a strategic approach to fully unlock the potential of their campaigns.
Our Approach
To achieve Skai-leer’s ambitious goals, we developed a data-driven strategy focused on increasing visibility and improving conversions. Our approach consisted of:
- Targeted audience and segmentation: We redefined and optimized Skai-leer’s target audience to reach potential customers more effectively. This involved refining keywords, adjusting ad copy, and implementing specific bidding strategies.
- Enhanced product ads: By optimizing product feeds for Google Shopping, we increased ad relevance, ensuring the right products were shown to the right customers at the right time.
- Smart budget management: Through strategic budget allocation across the best-performing campaigns, we not only kept costs under control but also improved ROAS by focusing on campaigns with the highest conversion potential.
Our Approach
To achieve Skai-leer’s ambitious goals, we developed a data-driven strategy focused on increasing visibility and improving conversions. Our approach consisted of:
- Targeted audience and segmentation: We redefined and optimized Skai-leer’s target audience to reach potential customers more effectively. This involved refining keywords, adjusting ad copy, and implementing specific bidding strategies.
- Enhanced product ads: By optimizing product feeds for Google Shopping, we increased ad relevance, ensuring the right products were shown to the right customers at the right time.
- Smart budget management: Through strategic budget allocation across the best-performing campaigns, we not only kept costs under control but also improved ROAS by focusing on campaigns with the highest conversion potential.
What Skai-Leer says about our collaboration
“New Sky has helped us make a real impact with our online ads. Their strategic approach and focus on results have led to a significant increase in revenue and greater brand visibility. We never thought we could get this much out of our ads. Highly recommended for anyone looking to grow their e-commerce.”
— Jari, owner of Skai-leer
The Results
Our targeted strategy quickly led to a significant improvement in Skai-leer’s e-commerce results:
- +19% ROAS: An increase in Return on Ad Spend, demonstrating that every euro invested in ads generated more revenue.
- +271% revenue: A spectacular 271% increase in revenue, driven by a strong rise in conversions and better alignment of ads with customer purchase intent.
- +268% conversions: By optimizing ads and improving the landing page experience, we saw a 268% increase in conversions. This resulted in higher sales volume without additional costs.
- +304% impressions: A 304% growth in impressions increased product visibility, leading to broader reach and ultimately more sales.
Skai-leer now has a strong and efficient online ad campaign that drives sustainable growth and greater brand visibility in the market.
Why New Sky?
At New Sky, we look beyond just the campaigns. We align with your business goals and leverage our expertise to elevate your online marketing to the next level. What sets us apart:
