The Challenge
Kinderboekjes.nl, a webshop specializing in educational children’s books, felt that their Google Ads campaigns were not delivering maximum results. The ad budget seemed to be spent mostly on clicks without conversions, and the ROAS (Return on Ad Spend) fell short of expectations. Their goal was clear: the ads needed to perform better and generate more revenue without increasing costs. It was time for a radical approach.
Our Approach
No standard solutions, but a strategy tailored for maximum results. We started with a full audit of the existing campaigns. What was working, and more importantly: what wasn’t? Based on these insights, we took the following actions:
- Smarter targeting: We redefined and segmented the audience to reach the right people at the right time. This ensured that we weren’t just creating reach but relevant reach that actually converts.
- Campaign optimization: Through continuous A/B testing, dynamic search ads, and a sharp focus on search terms, we optimized the campaigns. We went beyond standard settings and applied real-time optimizations for maximum impact.
- Efficient budget management: Every euro had to deliver more. We strategically allocated the budget to the best-performing campaigns and refined bidding strategies to ensure every cent was used optimally.
What Kinderboekjes.nl says about our collaboration
“The team at New Sky has truly made a difference for our online ads. We knew there was more potential, but we didn’t have the in-house expertise to fully leverage our Google Ads. Since working with New Sky, we’ve seen not only more traffic but traffic that actually converts. Their proactive approach and clear communication make this a partnership we can recommend to anyone.”
— Dave, owner of Kinderboekjes.nl
The Results
Our targeted approach delivered quick results. In a short time, we saw significant improvements in campaign performance:
- +62% ROAS: A substantial increase in Return on Ad Spend, demonstrating that every euro spent on ads can yield much higher returns.
- +113% revenue: Revenue more than doubled. This proves that we significantly increased conversion volume without additional costs, directly contributing to profit.
- +45% conversions: More conversions at the same cost. This means we became more effective at turning clicks into customers, resulting in more sales and higher profit.
- +234% impressions: A 234% increase in impressions led to greater visibility and a broader reach. More eyes on the ads result in more potential customers and, ultimately, more sales.
Kinderboekjes.nl now has a solid online presence that consistently delivers results. We’ve proven that with the right expertise and strategy, any campaign can be transformed into a success story.
Why New Sky?
At New Sky, we look beyond just the campaigns. We align with your business goals and leverage our expertise to elevate your online marketing to the next level. What sets us apart:
